Percy Cafe & Percy Events

Percy Cafe & Percy Events

Hospitality & Events

Social Media Engager Package

Percy Cafe and Percy Events partnered with CC Digital to strengthen their social media presence and create a more consistent and engaging online experience for their audiences.

While both businesses operate under the Percy brand, they serve different purposes. Percy Cafe focuses on everyday dining, food, coffee, ambience, and the overall customer experience, while Percy Events promotes the venue, catering, and celebrations, including weddings, birthdays and other special milestones.

Our approach was to manage both businesses under one social media package, with Percy Cafe as the primary content focus to build greater awareness and engagement around the cafe while strategically supporting the promotion of Percy Events.

Modern glass building with outdoor seating, rocky shoreline, and reflective water under a clear blue sky.
Two plates of food on a green table. The top plate has eggs, avocado toast, sausage, bacon, and potato wedges. The bottom plate has a salad, waffle with fried chicken, and bacon with syrup and garnishes.
A cup of coffee topped with cocoa powder on a wooden table, with blurred jars and containers in the background.

The Challenge

The Percy team wanted to build a stronger and more consistent presence across social media while promoting two different sides of the business.

The key objectives were to:

  • Increase awareness of Percy Cafe and Percy Events

  • Maintain a consistent posting schedule

  • Showcase the cafe's food, drinks, atmosphere and customer experience

  • Promote Percy Events as a venue and its in-house catering services

  • Create content that appeals to both existing and new audiences

  • Strengthen the overall Percy brand presence online

The challenge was to create content that clearly differentiated the two businesses while keeping both aligned under one cohesive brand identity.

Our Strategy

We developed a content strategy that allowed us to manage both brands within one package while giving each business its own content direction.

Percy Cafe

Content was centred around the everyday cafe experience, with a strong emphasis on food, drinks, lifestyle and relatable content designed to encourage visits and engagement.

Percy Events

Content highlighted the venue, catering options, event experiences and the different ways customers could work with Percy for their next event.

What We Delivered

We created and managed content for both Percy brands, including:

  • Content planning and monthly calendars

  • Audience-focused content

  • Food and lifestyle photography

  • Short-form video and Reels

  • Promotional content

  • Trend-led social media content

  • Event and venue-focused content

  • Monthly performance analysis and reporting

CONTENT SHOWCASE

Percy Cafe

A green disposable coffee cup with white text reading 'PROPERTY' placed on a weathered wooden railing near a body of water, with a modern building with a sloped roof and large glass windows in the background under a cloudy sky.
Plate of waffles topped with fried chicken, bacon, syrup, and garnished with edible flowers and whipped cream, on an outdoor table.
A playground with a climbing structure with green arches, a tan wooden picnic table, a grassy area, and a modern building with wooden panels and large windows in the background.
Interior of a modern cafe or restaurant with hanging beige and green pendant lights, white and blue chairs, a potted spiral topiary, a counter with pastries, and large glass windows showing an outside view.
Colorful breakfast with fresh fruit, a scoop of ice cream topped with pink sprinkles, and a drizzle of caramel syrup, served on a green plate with slices of orange, apple, kiwi, and grapes, and a fork, with a breakfast dish and a glass of juice in the background.

Percy Events

Modern building with large glass windows and a sloped roof, reflecting in a body of water, under a cloudy sky at dusk.
Wedding cake with floral decorations and a monogram topper, placed on a round table with a knife beside it, set against a window showing a landscape with trees and a cloudy sky.
Wedding reception table with white chairs, floral centerpiece, and place cards for guests named Grace and Junior, set in a glass-enclosed venue with a view of trees outside.
Elegant dining table set up for a special event in a bright room with large windows showcasing a scenic outdoor view. The table is decorated with white tablecloths, flowers, candles, and glassware.

Results

Through consistent content creation and strategic social media management, Percy Cafe and Percy Events achieved:

  • Increased social media visibility

  • Stronger audience engagement

  • Increased profile activity

  • Greater awareness of the cafe and events offering

A more consistent and recognisable online presence

Services Provided

Social Media Strategy

Content Planning

Graphic Design

Instagram Reels

Social Media Management

Basic Photography & Videography

Analytics & Reporting

Your brand has a story. Let’s bring it to life online.

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